Music for Dementia 2020: The Gift of Music, Amazon Echos in Our Care Homes

Music for Dementia 2020 (M4D2020) is a national campaign aiming to deliver music to everyone living with dementia. Working alongside the National Activities Providers Association (NAPA), they are able to support dementia support in care homes. In April 2020, following the Covid-19 outbreak, M4D2020 wanted to send the gift of music to 100 care homes around the UK. The initiative advertised a competition for care homes to win an Amazon Alexa Echo Show together with a 6-month Amazon Unlimited Music subscription.

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